InfluencerGoneWild: A Case Study In Social Media Disaster

When influencers went wild. The good, the bad, and the viral. Some influencers have gained notoriety for their outlandish behavior. While their actions may boost engagement, they often spark debates about the moral and ethical responsibilities of social media personalities. Influencers who crossed the line the digital landscape has seen a surge in influencers who challenge conventional norms with their content.

The rise of social media has given birth to a new breed of celebrities known as influencers. These internet personalities command millions of followers and have the power to shape trends, influence opinions, and even impact global conversations. However, with fame comes responsibility, and not all influencers handle their newfound power wisely. Although a few surveys on the topic of disaster and/or crisis management exist in literature, they mostly focus on some specific domain of administration or management like public health [59], use of social media by public during disasters [30, 61, 106], or case studies related to a particular event ([26, 44]) etc. These papers cover very. The rise of social media influencers social media platforms have transformed the way people can gain fame, making it possible for everyday individuals to become influential stars. Many influencers began by sharing simple aspects of their lives, such as beauty routines, fitness journeys, or travel experiences. Social media blunders can turn into pr nightmares faster than you manage to delete a post or a tweet. But every disaster is a chance to learn. In this guide, we list 15 examples of social media crises and the lessons they teach us.